How Wells Fargo Abused Their Customers – A Case Study

This week in Case Study #6 I share a lesson on running sales incentive programs without control. This lesson is derived from Wells Fargo, an American international banking and financial services holding company.  From a corrupt system to corrupt executives to an absolutely embarrassing hearing in congress, this case is more like a TV drama than a business story – except that it was REALY HAPPENED.

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