In Case Study #21 I take a brief look at the history of Harley Davidson from the beginning and then examine cult brands and how Harley became a legendary brand.
This Episode includes a focus on the characteristics of Cult Brands:
Consumers want to be part of a group that’s different
Cult inventors show daring and determination
3) FUN & EXPRESSION:
Cult Brands are all about lifestyles
Inclusive and Inviting
Promote Personal Freedom
Draw Power from Enemies
Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.
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