Air Jordan: How a Billion Dollar Brand was Born

In Case Study #17 I look at the improbable birth of the iconic Air Jordan brand at Nike.  It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds:

  • Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes.  Michael Jordan WANTED Adidas but they FUMBLED the opportunity.
  • Converse: The king of basketball was about to fall off the throne.  They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes.  They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas.
  • Nike: The leader in running shoes had recently told Wall Street that it had a financial loss.  Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales.  They NEEDED Michael Jordan and they knew it.  The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent!

In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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How Red Bull Got Its Wings

In Case Study #16 I take a look at the improbable birth of Reb Bull.  How did an Austrian on a trip to Thailand stumble onto a beverage that would redefine an industry?  Did he really discover it as a cure for jet lag?  What did they do when major US competitors launched, Monster, 5-Hour Energy, Rock Star, NoS, burn and Full Throttle?  The story is as compelling as it is interesting.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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Is Facebook the New Amazon?

In Case Study #15 I take a look at the increasing dominance of Facebook.  From its beginning as a social media destination that crushed MySpace, mighty Facebook has expanded services to make things more interesting for you and me.  Facebook is challenging YouTube not only in casual snippet viewership but it’s driving into long form video.  Add to that the 2012 acquisition of Instagram, now beating Snapchat at the “stories” game, to the expansion into adjacent services such as job postings which should make LinkedIn and Monster nervous, the constant enhancement of the original core offering has been relentless.  Is Facebook the New Amazon?  I think so – but you decide!

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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The Rise of Jack Ma and Alibaba

In Case Study #14 I take a look at the rise of Jack Ma, a humble school teacher in China, and Alibaba, the company he founded.  Where did he come from?  Did he really fail the college entrance exam twice?  How did Alibaba face the massive challenge from eBay?  Was the name of the company actually conceived in a coffee shop in Malaysia?  I take a look at all of this and more!

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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How Instagram Declared War on Snapchat

In Case Study #13 the war between Snapchat and Instagram is examined. Instagram Stories is making a big dent in Snapchat’s market position – and the Snapchat CEO has a supermodel girlfriends that’s picking fights in the media with facebook along the way.  What’s true and what’s fiction?  Where will the war lead?

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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Tesla: No Longer Just a Car Company

In Case Study #12 I take a look at Tesla and how the company you think is an automobile company is actually an energy company with a massive vision to make an impact in energy.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

Valuetainment- The Best Channel for Entrepreneurs!