Nintendo – How A Legendary Company Started

In Case Study #20 I dive into Nintendo and take you back to the beginning of what became a legendary company in video games.

Nintendo started as a playing card company.  It would be 40 years after that humble start before it would venture into video games where it would make history.  In 1977 it launched one of the first small consoles that connected to early color TVs.  This was followed a couple years later by the arcade hit Donkey King and then the NES, the record-setting Gameboy and later the innovative WII.  Throughout the journey, Nintendo has been a bold innovator.  The path to success was not without challenges and pitfalls but Nintendo pushed through the tough times to secure its spot as an industry icon.

This success story includes a focus on two very important lessons:

– Focus on your core competencies – know what you or your company does well and WHY you do it well.

– When you need people with specific skills or experiences, don’t tough it out and limp along – go find those people NOW.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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