In Case Study #15 I take a look at the increasing dominance of Facebook. From its beginning as a social media destination that crushed MySpace, mighty Facebook has expanded services to make things more interesting for you and me. Facebook is challenging YouTube not only in casual snippet viewership but it’s driving into long form video. Add to that the 2012 acquisition of Instagram, now beating Snapchat at the “stories” game, to the expansion into adjacent services such as job postings which should make LinkedIn and Monster nervous, the constant enhancement of the original core offering has been relentless. Is Facebook the New Amazon? I think so – but you decide!
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