How Red Bull Got Its Wings

In Case Study #16 I take a look at the improbable birth of Reb Bull.  How did an Austrian on a trip to Thailand stumble onto a beverage that would redefine an industry?  Did he really discover it as a cure for jet lag?  What did they do when major US competitors launched, Monster, 5-Hour Energy, Rock Star, NoS, burn and Full Throttle?  The story is as compelling as it is interesting.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

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