How American Apparel Lost Their Shirt

In Case Study #25 I take a look at the saga that was American Apparel.  Beyond the tawdry headlines lies a case study in the need for product visionaries/marketing savants to be balanced with finance and operations acumen.  This balancing force on the management team needs to have a strong personality to appropriately “handle” a forceful, driven leader.  Not to slow them down, but to ensure corporate, market and product dreams and aspirations are balanced by the ability to “get it done” and make an optimized profit in the process.

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