In Case Study #28 I take a look at how information – data, not media – which is a very real form of content, can be a valuable stand-alone product or a value-add a current service or product.
Yelp and Angie’s List are examples of service products created from data that is curated and organized into consumable information in a way that’s helpful to the consumer. In the B2B world, CB Insights is an extremely innovative company that has taken data points from the world of startups and venture funded companies and curated that data to create useful information that is worth buying.
Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.
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