Harley Davidson – How Cult Brands Are Created

In Case Study #21 I take a brief look at the history of Harley Davidson from the beginning and then examine cult brands and how Harley became a legendary brand.

This Episode includes a focus on the characteristics of Cult Brands:

1) DIFFERENT:
Consumers want to be part of a group that’s different

2) COURAGE:
Cult inventors show daring and determination

3) FUN & EXPRESSION:
Cult Brands are all about lifestyles

4) LISTENING:
Enable evangelists

5) TRIBAL:
Create Communities

6) OPENNESS:
Inclusive and Inviting

7) FREEDOM:
Promote Personal Freedom
Draw Power from Enemies

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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Nintendo – How A Legendary Company Started

In Case Study #20 I dive into Nintendo and take you back to the beginning of what became a legendary company in video games.

Nintendo started as a playing card company.  It would be 40 years after that humble start before it would venture into video games where it would make history.  In 1977 it launched one of the first small consoles that connected to early color TVs.  This was followed a couple years later by the arcade hit Donkey King and then the NES, the record-setting Gameboy and later the innovative WII.  Throughout the journey, Nintendo has been a bold innovator.  The path to success was not without challenges and pitfalls but Nintendo pushed through the tough times to secure its spot as an industry icon.

This success story includes a focus on two very important lessons:

– Focus on your core competencies – know what you or your company does well and WHY you do it well.

– When you need people with specific skills or experiences, don’t tough it out and limp along – go find those people NOW.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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How Airbnb became a $30 billion success

In Case Study #19 I take a quick look at Airbnb an online community marketplace for people to list, discover, and book accommodations around the world.

Airbnb rocketed to a $1B valuation in 2 years after graduating the Y-Combinator incubator and now boasts a $30B valuation (Q1 2017) after raising over $4B.

This success story includes two very interesting and important lessons:

  1. Get Connected to customers or users early and effectively (don’t guess or rely on research reports).
  2. Find Mentors Early.  Bring in advisors that know the space or have functional expertise.  (And definitely consider applying to an incubator.)

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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AT&T How a Monopoly was Broken and Rebuilt

In Case Study #18 I take a quick look at the breal up of AT&T and how most of is was put back together – by SBC.  It’s a 20 year march to grow and reassemble a telecommunications (and now entertainment) giant.

  • In this case study – you will learn about the need to think broadly and be opportunistic – regardless of the size of your company.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

Come learn every Friday and take your company to the next level – subscribe to the Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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Air Jordan: How a Billion Dollar Brand was Born

In Case Study #17 I look at the improbable birth of the iconic Air Jordan brand at Nike.  It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds:

  • Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes.  Michael Jordan WANTED Adidas but they FUMBLED the opportunity.
  • Converse: The king of basketball was about to fall off the throne.  They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes.  They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas.
  • Nike: The leader in running shoes had recently told Wall Street that it had a financial loss.  Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales.  They NEEDED Michael Jordan and they knew it.  The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent!

In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

Come learn every Friday and take your company to the next level – subscribe to the Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

Valuetainment- The Best Channel for Entrepreneurs!

How Red Bull Got Its Wings

In Case Study #16 I take a look at the improbable birth of Reb Bull.  How did an Austrian on a trip to Thailand stumble onto a beverage that would redefine an industry?  Did he really discover it as a cure for jet lag?  What did they do when major US competitors launched, Monster, 5-Hour Energy, Rock Star, NoS, burn and Full Throttle?  The story is as compelling as it is interesting.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts.  Either way, I want you to learn AND join the conversation.

To see all of my case studies, please subscribe to Valuetainment channel on YouTube: http://bit.ly/2aPEwD4

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