Apple: 12 Years Without The Master

In Case Study #23 I take a look at the 12 lost years of Apple.  Yeah, yeah many people will protest that statement.  But you cannot deny the malaise and flat-line existence of Apple during the tenure of Sculley, Spindler and Amelio.  Rather than dwell on items that you can read about in any number of books, I thought I’d use this week’s case study to discuss strategy.

This Episode includes a “How to” look at Blue Ocean Strategy and the now-famous four actions framework.  This is a key lesson you can certainly use in your business or career now and in the future.

Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.

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