In Case Study #23 I take a look at the 12 lost years of Apple. Yeah, yeah many people will protest that statement. But you cannot deny the malaise and flat-line existence of Apple during the tenure of Sculley, Spindler and Amelio. Rather than dwell on items that you can read about in any number of books, I thought I’d use this week’s case study to discuss strategy.
This Episode includes a “How to” look at Blue Ocean Strategy and the now-famous four actions framework. This is a key lesson you can certainly use in your business or career now and in the future.
Grab your notebook, take notes and if you see something interesting, please leave a comment or share the video on social media along with your thoughts – join the conversation.
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